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Tuesday, March 1, 2016

When to run with Nike?

The study talks about in the last 40 years mike has grown from a marker of shoes into a world's leading purveyor of sportswear and sneakers. Their pace slowed in the late 1990s. It gathered 53 percent of revenues in 2002. Nike has been customizes shoe designs for overseas markets. Their competitor is Adidas but Nike makes way more money and gets better business then them. The name of the chapter is Economic Impact of Sports Marketing. Opportunity cost is the loss of the opportunity that is passed up in order to receive something in exchange. Sometimes Nike will pass on an opportunity cost to gain more money and business. Infrastructure is the physical development of an area. The Nike outlet is example of infrastructure because it is a store/area set up to make a location function. Sports Franchise is an agreement or contrast for a sports organization to sell a parent company's . Nike clothes and shoes are sold in Kohl's and Tj Max, so they must have a sports franchise with Nike. Grassroots marketing is marketing activity on a local community level. A grassroots activity that Nike has done is hanging a banner at the Boston marathon. Some other situations in sports and entertain is like sports wear and equipment in so many different stores.

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