1. Describe what the process was like in trying to create questions for your research topic.
At first it was hard trying to figure out questions for people to answer. I just thought of random questions and some basic questions like grade and gender. I knew that I needed to get results back about what people thought about Athletic wear so I asked what brand people liked. I asked what do they like about that brand. It was also hard not repeating the same question.
2. What was different in your survey than the other people you worked with in your group?
There isn't many differences between my survey and the other people in my group's survey. We all asked what gender people were and their grade. We also asked what brand people like best and what they like about it. I asked what job people have because they could wear athletic clothes during it. One person said they teach swim lessons so they can wear athletic wear during that.
3. Did your demographic questions help you in understanding your results? If yes or no explain why?
They helped me see if boys or girls where taking my survey and what grade they were in.
4. Was there anything the survey results could tell you about your topic? Be specific. If not, explain why not.
The survey told me that Nike was the most popular brand that people liked and they liked the quality and comfort of it.
5. How many responses did you get for your survey?
16 responses
6. What is a good project for the class to do that could be formatted similar to The Apprentice?
I liked this project. At first it was fun taking the survey's but then it got boring after like taking 10. It was sorta like the Apprentice but not really. |
Chloe Boudette Sports Marketing Blog
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Wednesday, March 30, 2016
Survey Process and results
Tuesday, March 1, 2016
When to run with Nike?
The study talks about in the last 40 years mike has grown from a marker of shoes into a world's leading purveyor of sportswear and sneakers. Their pace slowed in the late 1990s. It gathered 53 percent of revenues in 2002. Nike has been customizes shoe designs for overseas markets. Their competitor is Adidas but Nike makes way more money and gets better business then them. The name of the chapter is Economic Impact of Sports Marketing. Opportunity cost is the loss of the opportunity that is passed up in order to receive something in exchange. Sometimes Nike will pass on an opportunity cost to gain more money and business. Infrastructure is the physical development of an area. The Nike outlet is example of infrastructure because it is a store/area set up to make a location function. Sports Franchise is an agreement or contrast for a sports organization to sell a parent company's . Nike clothes and shoes are sold in Kohl's and Tj Max, so they must have a sports franchise with Nike. Grassroots marketing is marketing activity on a local community level. A grassroots activity that Nike has done is hanging a banner at the Boston marathon. Some other situations in sports and entertain is like sports wear and equipment in so many different stores.
Wednesday, February 10, 2016
Market Mix
My product is a clothing store that produces sweatpants. Product and features- The sweatpants will come in any color that the customer wants. They will be made of very fluffy cotton so whenever you wear them you will be very comfy. Price will be $25, cheaper than Pink sweatpants they are $40-$50. They will come in all sizes from XXS to XXL, so anyone can wear them and to satisfy everyone's needs and wants. Promotion- I will put on ad up on social media and around town so people know about them. The first time someone buys a pair it'll be 20% off of the product. Place- It will be distributed online and also from a local store in down town Reading.
Monday, February 1, 2016
Olympics In Boston
Boston being turned down from hosting the Olympics is a good thing. I feel as though we don't have enough space. The parking in Boston is horrible. If we are going to have people from all over the world come to us and their families and friends we need so much more parking. Also where would they hold it, our stadiums aren't that big. We need more crowd space and space in the back area for the players to hang around. I think it would be awesome to host the Olympics but I also feel like it would be a mess. Boston isn't big enough. We have plenty of restaurants and fun things to do.
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